April 2022

I'm generally skeptical of marketing materials, especially those promoting fragrances, and often wonder, 'Who writes this stuff?'

It's no surprise then that it was the colour of De Profundis that got my attention when I saw it for the first time at Les Salons du Palais Royal in Paris. It looks like no other perfume, a beautiful, otherworldly shade of violet. It drew me to the fragrance, and when I smelled the juice, I was so taken by it that I wanted to know more about it. Later that day, I began my research.