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Attire-moi – Canadian, eh? April 5, 2013 New Fragrance Listing


Photo - Wikipedia - Maple syrup production, Packenham, Ontario

Drive into the countryside where I live right now, and there’s a fragrance in the air that is truly Canadian. If you grew up in Eastern Canada, or live here, you know what I’m talking about. In the first few weeks of spring, the sap in the maple trees starts running and its sugaring-off season. There’s nothing better than driving on a sunny cold day, and catching whiffs of the sweet sap simmering in the cauldrons, mixed with the smoke from the woodfires underneath them.  

If you’re a kid, it’s pretty exciting because it means a class trip to a sugar bush to see how maple syrup is made. This always includes a stop in the sugar shack for a huge feast of pancakes and waffles, with unlimited quantities of the delicious liquid that is rationed out at home because it’s so hideously expensive. If you’re not a kid, it’s still fun, because it brings back great memories, and powerful cravings for pancakes with melted butter and maple syrup.

Maple syrup is unique to North America. The indigenous peoples, the Algonquins in particular, figured out how to transform the sap from the maple tree into syrup and sugar long before Europeans arrived. Maple syrup production is an important industry, particularly in Québec, and Canada now supplies 80% of the world demand for maple products. In order to be called maple syrup, the Canadian standard requires that it be 100% pure syrup, and once you’ve tasted it, there’s no going back to cane or corn syrup. Maple syrup has an understated soft sweetness, layered with caramel, vanilla, wood, smoke, and more. There’s nothing like it.

One of the Québecois producers of maple syrup is La Sucrerie de la Montagne in Rigaud, a small town south–west of Montréal. La Sucrerie is owned by Pierre Faucher, who has been in the business for over 35 years, and is passionate about all things maple. In 2011, Chantal Roux from Galimard Perfumeur in Grasse, visited La Sucrerie as a tourist, struck up a conversation with M. Faucher, who told her that he had a dream to make a perfume which captured the maple scent, and the rest is history. Together, they’ve created a gourmand fragrance called Attire-moi, which was launched in Fall 2012 in Cannes.

Attire-moi means “pull me in”, or “lure me in”, and that’s exactly what this beautiful EdP does as soon as I put my nose to the bottle. At first sniff, it’s sweet as I expect, but there’s strong pepper, mixed with the unique green woody maple note. The sweetness starts to evolve after the first couple of minutes, becoming scented with hints of coffee and indistinct spices – nutmeg, perhaps – and the heart is creamy and smooth. As Attire-moi dries down, the delicious maple scent takes on dark vanilla and burnt caramel notes, smells warm, ambery-soft, smoky, pulling me in even more. The scent is fairly linear, but satisfyingly complex, and it is subtle, staying close to the skin, which I prefer with most perfumes. My husband, usually unimpressed with the frags I waft under his nose, actually requested a spritz this morning… “Now THAT I like!” 

Pierre Faucher was recently interviewed on CBC radio, and he said he wanted to capture the essence of the maple forest, of maple vapour, “I love the pepperiness, it has a tang to it. It’s very strong like that when the syrup is coming out of the filter.” I think his dream has been fulfilled, because, to my nose, Attire-moi exactly conveys that sublime essence of the maple forest and the maple vapour, which is much more than just a nice scent. It’s a scent that represents a long history, a tradition, a love for our land that lives deep in the heart of Canadians. The maple leaf is on our flag for the same reason.

Attire-moi is listed in our Decant Store. Decants are $5.00 for 1 ml.