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Fragrance 04


Launched in 2018 by L.A. based natural fragrance line, DedCool, Fragrance 04 is a fragrance I’m wearing often.

The DedCool brand was launched in Los Angeles in 2016 by 21-year-old Carina Chaz. In an interview she says: "Growing up, Barneys was the place I would go to discover fragrance, but the way fragrance was sold was very gender-specific, and I personally wanted to wear more 'masculine' fragrances," the founder says of the inspiration for DedCool. "Coming from a background of health and beauty" — her parents started natural personal care company LaNatura in 1987 — "I was never able to wear those traditional fragrances at the Barneys counter." The scents that did meet her safety standards "were the ones sold at Whole Foods," and those didn't speak to her style.” So, she created a fragrance line of vegan, non-toxic, unisex, cruelty-free scents with a “naturally chic edge.”

Fragrance 04 opens with a bright, bracing note of spicy, earthy black pepper. As it fades, a note of dried fig comes up. It's jammy sweetness tempers the black pepper before bergamot and lemon appear. To my nose, the citruses aren't sharp or harsh. Here, they're aromatic and bright and add elegance to Fragrance 04. They also usher in a floral heart of sweet, opulent jasmine paired with a fresh, powdery freesia. The scent of freesia is hard to replicate in scent, yet Ms. Chaz has done an excellent job of capturing it here. The base is woody from creamy, rich and aromatic sandalwood, sweet earth and balsamy, smoky patchouli. The fig and sandalwood are a classic fragrance pairing that keeps everything balanced and in place – this is key in fragrances without synthetics.

The drydown is of complex, modern and chic making Fragrance 04 an anytime/anywhere fragrance.

Notes: Black pepper, fig, bergamot, lemon, jasmine, freesia, sandalwood, patchouli and incense.

Type: EdP

Parfumeur: Carina Chaz


Price: $6.00