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Gucci Rush - What a rush! - (September 9, 2011 New Fragrance Listing)

Photo - Wikipedia - Gucci Store Tokyo - Masaaki Komori

Peach jam, peach scents. Cream. The last few posts have led me here, to Gucci Rush.

 I missed Gucci Rush when it was launched in 1999. I don’t know how this happened – maybe I was consumed with the looming disaster of Y2K – LOL. I finally got a really good sniff of it a couple of years ago and I must admit I was totally unprepared for this perfume because WOW! – WHAT A RUSH! If you don’t know what I’m talking about, then you should get your nose in a decant, because this is one modern perfume that should be sampled by every perfumista. According to Perfumes The A – Z Guide, creative director Tom Ford took two seconds after smelling the final Rush formula to approve it for Gucci.

It was created by Michel Almairac as a modern chypre, which he designed to work a little differently than the great traditional chypres, like Guerlain’s Mitsouko. Rush is a rich mix of fruity, floral and mossy accords, rather than a series of notes, and plays like a blues band instead of a symphony – the bass notes hit you right off the top and keep your blood pounding right through to the end. Classified as a fruity chypre it includes notes of freesia, gardenia, cardamom, jasmine, rose, peach, patchouli, vetiver, musks and vanilla.

Reading through the comments on various websites, it’s obvious that Rush is one of those “love it or hate it scents.” Why?  Well, the bottle is your first clue – glossy red-patent plastic shaped like a downsized VCR, or a flat pack of smokes, with silver and orange letters - this is not your traditional perfume bottle. You can’t see the juice. Some think it looks cheap – I see it as abstract art in tune with the New Millenium, and I like it.

And then there’s the scent, with the accords weaving in and out – medicinal and vegetal, fruity and slightly metallic, creamy and floral, earthy and woody. It seems some people get hung up on the medicinal and metallic accords, which to my nose are short-lived but really interesting, and then they miss the  wonderful milky florals, brightened with peach, and the earthy mossy woods, shining with vetiver, sweetened with vanilla.

In addition, Rush has a distinctive voice that commands attention, which can be off-putting for some persons. The sillage is like “surround sound” – it envelops you – and it’s tenacious, so the fragrance must be applied lightly, with consideration for the occasion and your surroundings. One spritz shared with neck and wrists is all you need. That said, the sillage is gorgeous , an extremely soft and feminine aura, shiny and translucent like a sheer silver veil.

Gucci Rush has a unique quality that sets it apart from traditional chypres, which tend to go into the dark woods. Citrus notes are replaced with sensuous creamy accords of florals and fruit– gardenia, freesia, peach and vanilla, jasmine and rose. The traditional oakmoss note is replaced with the mossy accord created from patchouli, vetiver and musks. These accords play off one another, and the result is a fragrance which is perfectly balanced, with the interesting complexity of the traditional chypre, but the radiance and brightness of a modern scent.

Gucci Rush was one of the first of the contemporary fruity/florals, and it was done perfectly. In my opinion, many scents that have followed this creative format in the past few years don’t even come close to the Gucci Rush benchmark. It truly IS a bright and radiant fragrance, as well as elegant, sensuous and feminine, and it makes me feel really happy whenever I wear it.

We went to see Brian Wilson’s concert a few weeks ago – Brian Wilson Reimagines Gershwin – and I was expecting a white haired crowd of aging Boomers reliving their Beach Boys LP’s. Instead, Massey Hall was filled with people of all ages, and it was one of the best concerts we’ve ever attended (and we’ve been to many great concerts). Dancing in the aisles, standing, singing, cheering, clapping, a thousand privileged persons got to hear and see 12 incredible musicians performing great standard tunes with energy and harmonies I could never imagine. I didn’t wear any fragrance that night, but I sure could have worn Gucci Rush. It would have fit right in with that happy crowd!


Today, we're adding Gucci Rush to our decant sample offering. Decants are $4.00


If you'd like to know where you can buy a bottle of any of the scents we write about, just email us, telling us where you live and we’ll tell you where you can get it.