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KenzoAmour - Amour=Love – March 5, 2015 New Fragrance Listing


Image - Bird in Space by Constantin Brancusi, 1923 

Metroplitan Museum of Art, NYC

Perfume names, perfume bottles, perfume notes, perfume stories. I try not to let myself be seduced by them, but sometimes I just can’t resist.

It’s the bottle that whispers “Touch Me”. My eyes see, my hands move, drawn to it as if with magnetic force. Tall, slender, with smooth vertical curves shining with rich fuschia colour, it’s a very very seductive bottle. I have to feel its tactile beauty, and in my hands its surface feels delicate and cool, the base fitting in my palm with surprising heft as I remove the slim cap to spritz KenzoAmour on my hand.

Image - KenzoAmour bottles 

The Paris-based House of Kenzo led by Kenzo Takada (now retired) has always had a design aesthetic that mixes natural, modern, and traditional minimalist elements with amazing results, and that creative aesthetic carries over to Kenzo Parfums. Concept, fragrance, packaging, and advertising roll up together perfectly, resulting in some unusual fragrances that are listed in our Decant Store, such as Kenzo Jungle l’Elephant. Like the golden elephant trumpeting on top of the heavy square glass bottle, this opulent Oriental opens with heat, colour, spice, dust, strength - it’s a statement fragrance that starts out big, and dries down with smooth, powdery warmth, a statement about our modern world colliding with Nature.

KenzoAmour makes a statement about love. The Kenzo Parfums website describes it as a sensual musky woody floral fragrance that is about the “slow and sensual journey of love of a couple through the world, punctuated by chance meetings and smiles…” A bird, a red-winged turtledove in flight, is used as the symbol of love, and appears on the packaging and in the TV commercial, and from the listed notes, the slow journey takes place through Asia - Japan, India, Indonesia, China.

Created in 2005 by Daphne Bugey (Le Labo Rose31 and Neroli36, Issey by Issey Miyake) and Olivier Cresp (Angel, Dune, Juniper Sling) KenzoAmour opens with soft floral sweetness, the peachy coconut note of frangipani mixed with delicate cherry blossom. This sweetness soon begins to fade and is replaced with a slightly peppered vanilla blended with lightly smoked incense and woods, and it’s this accord which takes me into the heart of KenzoAmour. There’s a sensation of harmony and transparency that has a quiet sensuality as the soft florals waft in and out with the vanilla woods.

As the base dries down the florals recede and the vanilla/ woods accord is subtly dusted with a jasmine rice-and-white tea blend that never moves into gourmand, but damps down the sweetness and adds a musky note which remains caressing and comforting. The delicate sillage is soft, and it lasts for hours on my skin.

Amour=love=amour. There is no message of overwhelming ego-driven passion in this fragrance. The message in this bottle is about the quiet kind of love that comforts, and endures throughout the journey, wherever it takes you. KenzoAmour smells pure and good. Some days, that’s exactly what I need.

And then there’s that bottle. It’s just a small piece of commercial sculpture but it reminds me that I can find beauty every day, if I just open my eyes and look.

KenzoAmour is listed in our Decant Store. Decants are $4.00 for 1 ml.

Note: The KenzoAmour bottle was designed by Egyptian product designer Karim Rashidclick here to go to his website and scroll through his product portfolio. You’ll be amazed by the number of high profile products and packages you recognize that have come out of his studio. The KenzoAmour bottle was inspired by Constantin Brancusi’s famous sculpture Bird in Space.