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Le Maroc pour elle – Get it on….. - March 10, 2014 New Fragrance Listing

Photo - Wikipedia - Rose with dew

“So what have you been up to lately?” asked the guy sitting across the table from me.

I was sitting at a table of guys. We had all gathered at a downtown bar to wish our good friend a happy birthday and raise a glass to him.

It had been a while since this particular group was together in one place, probably the last time was at a Christmas party more than a few years back, and while we got together in various permutations and combinations regularly, I definitely had  some catching up to do with a couple of people – especially with the guy across the table.

He had told me his new job, the recent ski trip with friends, his kids – then it was my turn. And, since I had a bottle of just purchased Le Maroc pour elle in my bag, I skipped the day job/vacay/ kids update and got to my real passion: perfume.

“Well, the really exciting news is that a friend of mine and I started a blog where we sell decants of perfumes we buy and write about” I said.

I could see his eyes glaze over.

Then, my BMF (best male friend - a/k/a the guy I met at university, befriended,  and have worked with in the same industry since graduation and who, along with is wife, were our witnesses when my husband and I eloped to NYC to get married), leaned in and said, “No, no, it’s not like that. It’s way cool. They buy hard-to-find artisanal and niche perfumes they love from all over the place, like Florence, Paris and New York, and write their stories about them and then offer decants of their perfumes for sale so people can try them to see if they like them”.

“C’mon, you gotta be kidding!” Mr. Across-the-Table said. “I get sprayed with perfume every time I walk into a department store.”

“Yes, you do.” I said, “But those are often mainstream brands. Nothing wrong with them, but we are all about the experience of niche perfumes. Fragrances where the perfumer creates an olfactory experience.”

“I’m still not getting it.” he said.

“Look,” I said, “You’re drinking a craft beer, wearing a custom-made shirt and eating locally–sourced artisanal cheese. Niche perfumes are just an olfactory expression and extension of that idea.”

My BMF leaned into me and said, “Too bad you can’t demonstrate”.

“Actually, I can.”

I reached into my bag and pulled out the pentagonal metal box that Tauer perfumes come in. I opened it up took out the bottle and said, “This is Le Maroc pour elle by Andy Tauer.  Andy Tauer is a game changer. A Swiss living in Zurich, he is a self taught perfumer. He starting making perfumes in 2004 for Medieval art&vie, a little bookshop in Zurich, where his fragrances can still be bought. Over the years he has gained a reputation for being uncompromising when it comes to ingredients and for having a total commitment to the craft of perfumery. Andy Tauer changed the way I experienced fragrance. Le Maroc pour elle was the first perfume he created. Show me you wrist.”

Mr. Across-the-Table hesitated long enough for my BMF to say, “No, no go ahead. Let her do her thing, you’ll like it.”

He extended his arm across the table.

“Hey, I’m in for this too.” said my BMF and he put out his arm. I spritzed them both, and myself, with Le Maroc pour elle.

“Now, put your wrist to your nose.  What do you smell?” I asked.

“Sparkly citrus, but richer” said Mr. Across-the-Table.

“Wow, you’ve got a nose” I said. “The opening is bitter orange from petitgrain deepened and sweetened with juicy mandarin.”

“Hey, you’re right. I smell it now.” he responded.

“But there’s something else here too.” Said my BMF. “I smell lavender. I recognize it from our garden at home”.

“Ding, ding, ding…we have a winner” I said. “Let’s do some more catching up while the frag blooms”.

“Frag?” asked Mr. Across-the-Table.

“Short for ‘fragrance’” I said.

A while later…

“OK” I said, “What do you smell now?”

“Whoa! It smells kinda medicinal and dark” said Mr. Across-the-Table.
“And floral too” said my BMF.

Starter nichers always need a little guidance, so I said, “Well, there’s rose, opulent and rich and lush jasmine at the heart, so there’s your floral, but the medicinal smell is patchouli.”

“It smells dark, resinous, a little sweet and camphourpous.” Said my BMF.

“Let’s take a break and come back to it in a few minutes.” I said.
A little while later….

“What do you smell now?” I asked Mr. Across-the-Table.

“I smell the rose and the patchouli, but it’s smoother than it was before” he said.

BMF cut in with “Yeah, and it’s woody too”.

“That’s cedarwood from the High Atlas mountains of Morocco smoothed with sandalwood.” I said.

“Now, how does it smell?” I asked.

“Rich, exotic, a littlie dirty, a little sweet, sensuous, erotic…I get it now. You know, I’d love to smell this on my girlfriend.” said Mr. Across-the-Table.

All conversation at the table stopped.

“You have a girlfriend”? asked my BMF.

“On yeah. Didn’t I tell you? You know what would be great? To get some of this Le Maroc for her and something for me and then….”

“Sniff each other and see what happens” I said.

“Oh, I know what will happen.” he responded. “Just tell me where I can get some decants of great frags like this one.”

“Well, you can start right here” I said, taking out my iPad.

Today, we’re adding Le Maroc pour elle to our Decant Store. Decants are $4.00.