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Moonshine was created by three college friends, Matt Moore, Colin Newberry, and Charlie Holderness, who, bored with their regular jobs decided they should do something together.  “Most cologne is endorsed by celebrities or is marketed with half-naked men. None of that appeals to me," Newberry said. "We thought we could do better." quote from CNN interview
So they put together a list of smells they liked, smartly connected with the old perfume house, Galimard in Grasse, France, went through many iterations which they market-tested on friends and strangers in local bars and hang-outs, and ended up with the one they named Moonshine. Why Moonshine?
"It's an understated scent. There are hints of black pepper, gin, tobacco and leather," Moore said. "It doesn't smell like moonshine!"
And, as Holderness points out, "You can't drink it." But like the illegal moonshine, the fragrance is "independent, manly, Southern in connotation and cool," Moore said.
What’s it smell like? It’s woody and green at first, reminding me of the thick green opening of Frederic Malle’s Bois d’Orage (French Lover in the US) which has a delicious galbanum accord. Then Moonshine adds juniper notes, their dry gin vibe mixing with cedar and pine, and the aromatic black pepper adding a little spice to the woods. As the resinous notes warm on my skin, tobacco and leather add depth and animalic sweetness in the heart, but the waft is quiet and reserved.  Dark patchouli shows up faintly in the base, adding a little dark mystery to the cool woody accord.
Moonshine, which comes in a 100 ml flask-style bottle in a hand-made wooden box, is described on the website,  as “a gentleman’s cologne…for men comfortable in their own skin – those who don’t need to be associated with the latest trend or fad….a classic and timeless scent that embodies a lifestyle of strong history and heritage…”
Matt, Colin, and Charlie set out to do better than celeb and mainstream men’s scents, and I think they’ve succeeded. Moonshine is definitely a classic masculine scent – it’s also extremely class-y. I bought it for me because I adore woody scents, and I bought it for my husband, the Dior Eau Sauvage guy, because he loves classic scents, and this one is a little bit different because there is no citrus, just woods. But really it just comes down to the fact that I had to buy it because it just smells so darn good.
Notes: black pepper, tobacco, leather, gin, and patchouli.
Type: EdT
Parfumeur: Galimard

Price: $4.00