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Monacle Scent One: Hinoki - Rub-a-dub-dub!

Monocle magazine is one of my fave reads. The magazine does a great job of keeping readers up to date on travel, design and trends in pop culture. Wanna know about a luxury hotel near Les Houches? Where does Parisian baker Jean-Luc Poujaran take his morning coffee? How about those Delvaux newspaper bags? I devour each issue….slowly. The content, the marketing, the brand are just genius.

One of the things that happens with magazines is that people come to trust the editorial of ones they love and that trust extends to other aspects of the brand. So when one of my favorite perfume houses, Comme des Garçons, partnered with Monocle to create Monocle Scent One: Hinoki, to celebrate the magazine’s first birthday, I pretty much knew I was gonna like the juice. What I didn’t know was how much I was gonna love it!

Inspired by a soak in a Japanese open-air wooden bath, called ofuro, on a spring morning while at the Tawaraya Inn in Kyoto, this scent was designed to capture the smells, the mood, the zen of that experience.

What exactly is the experience?  Well, ofuro is not a bath you take to get clean, it is a bath you take to relax the mind and the body. To help this process along, the ofuro itself is made from hinoki wood, a type of Cyprus that is native to Japan. Prized because it resists rot, it is used for baths, and in the building of temples and shrines. It has a lovely, light lemony scent that is brought out by the warm water of the bath.

And an ofuro at the Tawaraya Inn has got to be the ultimate. Over three hundred years old, the Tawaraya Inn is the epitome of traditional Japanese refinement and taste making it the destination for the rich and famous.

Hinoki opens with a hit of camphor that sets up a very clean cypress/turpentine accord. Soon cedar and pine appear along with thyme, which gives an herbal note. Frankencense adds depth and a touch of warmth to the woods, while moss balances the piney-ness. Simply spectac.

If Monocle Scent One: Hinoki is what an ofuro at the Tawaraya Inn smells like, then I’m gonna start saving all the loose change I find in the couch cushions to buy a ticket to Japan, because Hinoki is so gorgeous, I want to see where it was born!

This cool, clear, dry EDT has a lingering, mystical beauty  - very zen.
Monocle Scent One: Hinoki is listed in our Decant Store. Decants are $6.00 for 1 ml.