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Fantastic Man - Sunday Cologne - Foreign and fantastic (June 23, 2010 New Fragrance Listing)

Some great things have come out of Sweden – Ikea, Alexander Skarsgård and Byredo Parfums.

Byredo Parfums is a niche line founded by Ben Gorham in 2006. Initially, the focus was on fragrance products for the home, but by 2008 Byredo had launched its first personal fragrances, most of them based on particular memories and experiences of Mr. Gorham. Currently there are seven fragrances in the line, and I have a few of them, but my first love is Fantastic Man. I bought it at Colette the first time I sampled it.

But before it was a perfume, Fantastic Man was a magazine. And what a great read it is. Launched in 2005 and published out of Amsterdam, the magazine’s byline is: The Gentleman’s Style Journal. The editorial focus is men’s fashion, style and lifestyle through interviews with male celebrities – actors, writers, artists from different countries and with different backgrounds. The result is a witty, playful, well - designed magazine. The same attitude extends to the magazine’s web site where The Forum section is a hoot! Here’s a sample from their web site:

THE USE OF CUFFLINKS
QUESTION:
Is there any item more useless in modern life than the cufflink?
— Mr. RICHARD SALMON, LONDON
ANSWER:
The editors of FANTASTIC MAN are reticent to be prescriptive on matters of style, however it should be known that the cufflink is an item that is absent from both the pages of the magazine and in the office of the magazine itself. It is an unwritten rule that any employee found wearing cufflinks to work will be summarily dismissed. Would anyone care to defend the cufflink? Or suggest a more useless item?

A collaboration between a hot new niche perfume line and a cool style magazine was a natural fit. But what of the juice? True to the playfulness and originality of the magazine, Fantastic Man is promoted as a take on the classic men’s cologne. Hmmm. Let’s see: it opens with that mainstay of men’s cologne, citrusy bergamot, but here is it tempered with the warmth and soft spiciness of star anise and cardamom. Then, dirty geranium starts to appear backed by woody incense for depth and more warmth. That other traditionla men’s cologne note, lavender, shows up too and offers a lovely floral note. At the base vetyver, moss and patchouli come forward and bring it to a beautiful warm, green, soft dry down that stays close to the skin.

As promised, it has the ingredients of a traditional men’s cologne but it doesn’t smell like one. The literature suggests that it is the proportions of the ingredients that make the difference. I don’t know about that. All I know is that it smells great! It’s old and new, warm and cool, familiar, foreign and fantastic!
 
Note: Byredo has renamed Fantastic Man as Sunday Cologne.

Fantastic Man, or Sunday Cologne is listed in our Decant Store. Decants are $5.00 for  1 ml.