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10 Corso Como – Gorgeously Italian… September 22, 2014 New Fragrance Listing

Photo - 10 Corso Como, Milan - by Audrey Kabla,

The first time I visited Milan, I was on the way to somewhere else. We were driving through Italy – Rome, Florence, Bologna - making our way north to meet up with friends in Geneva, and a couple of nights in Milan was on the itinerary.

Rome might be the religious and political capital of Italy, but Milan is its financial and economic heart.

Conquered by the Romans in 222 BC, Milan held a key position on the trade routes between Rome and northwestern Europe which ensured its prosperity and growth. Today Milan is a global leader in industrial design and architecture. It’s also one of the fashion capitals of the world, along with London, New York and Paris, and home to Italian fashion brands like Valentino, Gucci, Versace, Prada, Armani and Dolce & Gabbana.

I loved Milan the first time I saw it and have fallen more deeply in love it each time I’ve gone back. It’s dynamic and vibrant and has the buzz of an economic centre. It’s old world and new world - The Duomo, La Scala and the famous quadrilatero della moda (‘quadrilateral of fashion’) - the high-end shopping district considered to be the most important fashion district in the world – are all great fun to see and interesting to visit, but one of my favourite haunts is 10 Corso Como.

Opened in 1991 by former fashion editor and publisher Carla Sozzani, 10 Corso Como was one of the first concept stores anywhere. Their website calls it A radical new union of culture and commerce, 10 Corso Como promotes slow shopping through a succession of spaces and events that reflect lifestyle over object acquisition. The spaces, more like rooms really, are designed to showcase art, clothes, books, jewelery, shoes, make-up and fragrances to their best advantage. Over time the space has grown to include a cafe, a flowering terrace above a garden, a small hotel and in 1999 their first fragrance, an EdP called 10 Corso Como was launched.

The first time I wore this stunner, I knew we would have a life-long relationship.

On me, 10 Corso Como opens with a note of rose along with geranium, it’s rosy facet bolstering the rose at the start. The florals linger before resting on a soft, woody aromatic sandalwood that is just sublime. Body heat makes it bloom and reveals a resinous, seductive dark heart of oud with the rose and the sandalwood still present in the background. Vetiver, musty and dry, adds another layer of woodiness and a slight smokiness. I smell the Duomo, but we’re not staying there because musk adds a warm, smooth sensuality that makes 10 Corso Como more than just another churchy-scent. This skin scent has character, but the drydown is sensuous, clean and warm. It smells gorgeously Italian.

There are many things to love about Milan, and 10 Corso Como EdP is at the top of my list!

10 Corso Como is listed in our Decant Store. Decants are $5.00 for 1 ml.