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This oriental woody by Histoire de Parfums was introduced in 2008 and is on top many a perfumista’s favourite frag list, including mine.

Each fragrance in the Histoire de Parfums line is named for a year associated with a famous person or event. 1740 is the year that the Marquis de Sade was born. I’m not an expert on the Marquis or the year he was born, so that aspect of the fragrance is lost on me, but not it’s full bottle worthiness.

It opens with a citrus sparkle from bergamot and boozy fruitiness from davana. The bergamot fades and the davana leads to a heart of earthy, dark patchouli lightened by herbaceous coriander and anise from cardamom. What a set up for one of the best drydowns I know - a rich amber/leather accord softened by woody cedar and birch. There’s immortelle here too, which gives 1740 mojo by adding its distinct warm caramel/curry note. Elemi lightens it with a tender pine note, while vanilla gives it a gentle lift of exotic sweetness.

1740 is a bottle of boozy, leathery, ambery, spicy, woody rich happiness. But there’s a lightness to it too and it’s the way the darkness and light play off each other in this scent that means it’s never heavy or strong, but smooth, warm and cozy.

The perfect frag for a cold day – but who am I kidding? I’d wear it on a hot day just to experience the way it blooms on warm, sweaty skin. Oh, and that ‘masculine’ designation that it has? I just ignore it.

Notes: bergamot, davana, patchouli, coriander, cardamom, cedar, birch, labdanum, leather, vanilla, elemi, immortelle

Type: EdP 
Parfumeur: Sylvie Jourdet


Price: $5.00