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J.Crew No. 31 Arquiste


On January 5, 1943 Peggy Guggenheim had a show featuring only modern female artists titled Exhibition by 31 Women, at her The Art of This Century gallery on the top floor of 30 West Fifty-seventh Street in NYC.
Hailed by the press as the party of the decade, the Exhibition by 31 Women opening party was the inspiration behind No. 31 from New York City-based niche perfumer Arquiste for clothing line J. Crew:
According to the press release, No. 31 takes cues from the fragrances worn by the artists themselves: A mix of damson plum, Bulgarian rose and patchouli are designed to evoke an avant-garde crowd.

No. 31 opens rich and jammy from a note of damson plum that leads to a lush full rose. It smells deep dark and seductive. Soon a boozy note of vermouth starts to swirl in the background. The package says there is an “eau de vie accord” and frankly I don’t know what that is, but the fruity booziness is there, so let’s attribute it to that. Patchouli at the base gives it an earthy, woody aspect while oakmoss gives it a hint of bitterness – as it often does on me.

Fruity, floral and boozy it blooms beautifully on the skin, and has a vintage feel, while being a modern fragrance, that creates the sense of being are in a room full of partying, perfumed people.

The Exhibition by 31 Women opening must have been some party, but instead of feeling that I have missed out on something wonderful, No. 31 makes me feel like I am part of something just as wonderful.

Notes: red vermouth, eau de vie accord, Bulgarian rose and damson plum, patchouli and oakmoss

Type: EdT

Parfumeurs: Rodrigo Flores-Roux and Yann Vasnier

Price: $5.00