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Shiloh – A gift to all of us… – September 1, 2014 New Fragrance Listing


If you scroll down past this blog, you will find a heading that says: WHAT WE DO. Under that heading you’ll find our ‘mandate’:
‘We're not scent experts, so these aren't critical reviews. We love all our fragrances - that’s why we bought them! But we describe how we think they smell, and share our stories about why we love them…’

We love sharing our stories about the fragrances we love but sometimes a fragrance has a way more interesting story of its own. Shiloh, by Hors Là Monde is one of those frags.

Symine Salimpour, founder and owner of by Hors Là Monde, is the daughter of an Iranian-born psychiatrist and an Egyptian-born artist. She was born in France, studied law at the Sorbonne in Paris and then travelled to Israel where she ended up working for jeweler H. Stern. She liked designing and selling jewellery and in 2005 she moved to Los Angeles and founded her own jewellery company: Hors Là Monde, which translates as “out of this world”.

Born with a keen sense of smell and a passion for fragrance, Salimpour soon decided to add perfume to her product line. A chance encounter with nose Michel Roudnitska at a party led to the creation of Shiloh.

‘Shiloh’ is a place name that comes from the Old Testament. In Hebrew it means "The one to whom it belongs to”. It is the name of a man that Salimpour shared her life with for a while and this fragrance is her ‘gift’ to him. It is also the name of Angelina Jolie’s daughter.

Now, here’s where it gets interesting....

 In 2007, when Salimpour applied to the U.S. Patent and Trademark Office to patent the name of her fragrance, Jolie had her intellectual property lawyer challenge Salimpour’s request, thinking that it was some kind of effort to cash in on Brangelina’s celebrity.

After a five-month long legal battle, Salimpour won the right to call her perfume ‘Shiloh’.  But all the press surrounding the suit gave the fragrance a lot of attention and it was sold out before it was even launched.

I admit that I got caught up in the hoopla and got a decant of Shiloh shortly after it showed up in stores.

I tried it, but wasn’t blown away by it at first sniff…and yet. I found myself reaching for that decant again and again over the course of the next few days. Finally, I had to realize that my head hadn’t kept up with my heart. I had to stop thinking Shiloh wasn’t FBW and realize that it totally was. It has been a mainstay frag for me ever since.

It opens with citrusy lemon and bergamot, with a green note from grass.  Hibiscus gives it a lovely floral delicacy, leading the way to a deep, sheer Damask rose – the rose that grows in pairs. There is a woodiness here from cedarwood and sandalwood, that supports the rose perfectly. Skin heat brings out a note of incense that warms and deepens the rose while patchouli and oakmoss give the fragrance a rich earthiness.  Every time I wear Shiloh, I realize that this this what kept drawing me back to the decant. At the base, a soft note of vanilla adds a gentle sweetness and musk balances it all and gives it a warm sensuality.

 The brief that Salimpour gave Roudnitska was simple: I met with Michel and told him about myself, my life and my beliefs and that I wanted to create a fragrance that would bring the elegance of France and warmth of the Middle East, the best of each place to my opinion.

Shiloh dries down warm, rich and dark yet it isn’t heavy – the very definition of French elegance and Middle Eastern warmth.

I guest there is no such thing as bad publicity and Shiloh EdP might be the best gift the new Mrs. Brad Pitt has given me.

Today, we’re adding Shiloh to our Decant Store. Decants are $5.00.

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