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Si by Giorgio Armani – Charisma and elegance, Italian style

YES is such a simple word. A response, one syllable, easy to say in just about any language. When used as a permission or a confirmation, the word signals special importance.

I think it’s a great name for a fragrance, especially one from Italian designer Giorgio Armani, the master of classic couture for as long as I can remember. Easy to say, easy to wear, Si Eau de Parfum from 2013 is all about Armani style, simple, chic, elegant. Its olfactory style was created by perfumer Christine Nagel, highly regarded by perfume lovers for her own simple elegant aesthetic, and who is now the in-house Fragrance Director at Hermès Paris.

Si is described on the Armani website as “created for the modern woman who’s strong yet feminine, sophisticated yet charismatic. ..[who] embodies the very essence of chic Italian elegance and style”.Modern, chic, and feminine, voluptuous, intense, and soft,Si is all these things and more. In the nose, it’s fruity, floral, woody, powdery, musky, an oriental/chypre hybrid that starts out deceptively simple and ends with deeply appealing complexity.

I discovered Giorgio Armani Si after reading Luca Turin’s review in The Perfume Guide 2018, in which he rated it as 4 Stars. I probably would never have sampled it otherwise. After testing it a couple of times, I couldn’t resist buying a small bottle to wear this summer, which has been so hot and humid. Si smells wonderful regardless of the Humidex. 

What are the notes? Si opens with a zesty rush of citrus, bergamot and mandarin on top of blackcurrent (cassis) liqueur, very feminine, fresh and sweet, on the verge of girly. It smells luscious, round and curvy, flirty. Ooh la la! But the girly facet subsides as the floral notes develop – bold rose de mai, jasmine and freesia with a touch of indolic funk, narcotic orange blossom – resulting in a sensuous vibrant accord, a whirl of fruit and flowers delicately scented with a gourmand vanilla. Si now smells more confident rather than girly, chic rather than flirty. 

The perfume’s complexity is revealed in the base as the heart accord begins to fade after an hour or so. Aromatic masculine elements such as dry patchouli, blond woody notes, amber and musks perfectly contrast with and balance the feminine accord, building depth and a subtle seductive power. The florals become more airy, the base accord hums, and luminous musks and vanilla notes at the end create a creamy elegance that sits on the skin for hours. 

Cate Blanchett was chosen by Armani as the face of Si for its launch in 2013, a role she continues to this day. The Australian actress is beautiful, elegant, feminine, sexy, and intelligent. Talented and very much her own woman. Confident and chic. She was a perfect choice, I can’t think of a better persona for Si.

Si was a surprise, feminine, soft and powerful, sensuous, elegant, right down to the bottle design with the distinctive sculpted black cap. And I love the marketing hyperbole on the website…

“…created for the modern woman who …says YES to life! Sì to Strength! Sì to Dreams! Sì to Freedom! Sì to Love! Sì to Myself!...” .  Giorgio Armani Si

Oh, those Italians! Charisma, style, elegance, it’s in their DNA. 


Si by Giorgio Armani is listed in our Decant Store. Decants are $5.00 for I ml.

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